SUBJECT: Facebook Ads - Getting viewers rushing to click

Hi [Name],

Were you able to download “How Facebook Advertising Benefits your Business” okay? If you’ve had any problems, be sure to let me know!  In that report, I spoke about 3 reactions Facebook social ads usually create in any viewer:

- Ones your viewer instantly dislikes or find irrelevant
- Ones that make your viewer click through, straight away!
- Ones that eventually get through to your viewer… but it really does take repeated exposure, over several days.  

This latter phenomenon happens more than you might think. But before we examine that thought, we need to understand why they don’t click through straight away.

Often it’s as simple a reason as:

- She’s in a rush. She really doesn’t have time right now.
- She’s focused on a conversation, or in the middle of reaping rewards for a game she doesn’t want to leave
- She’s telling herself: “I’m going to check out that ad, one of these days…”

So how can you turn her “one of these days” response into now?

Introduce a note of urgency… and unless there’s a serious, life-or-death need, urgency on Facebook is best created by making your ad promise too much fun or gratification to resist! (After all, studies, blogs and forums show, time and again, that people visit Facebook to let off steam, hang out – and connect.)

I’ll be back shortly to share more Facebook Social Ad peculiarities in my next email. Meanwhile, if you don’t want to wait, you can find much more information in:

[INSERT URL: Facebook Social Ads Exposed]

In that particular special report, I share 2 powerful case studies that show even more precisely how to grab your viewers – and literally turn them into your Facebook fans!

Warmly,

NAME

P.S. This includes giving your viewer multiple – but focused – options for interacting with you. Find out now how one simple, fun little game ended up with 23 million fans – and millions of dollars in sales:

[INSERT URL: Facebook Social Ads Exposed]